About the Awards
Launched in 2006 to critical acclaim, the Green Awards were set up
to recognise and reward creative work that communicates the importance
of Corporate Social Responsibility, sustainable development and ethical
best practice in any sector and across any marketing discipline.
In the four years since its inception, the awards have become an
established event on the global eco-calendar highlighting the best
examples of green marketing and sustainability communications that have
made a real difference in the fight against global warming.
Rt Hon Lord Smith of Finsbury, Chairman of both the Advertising
Standards Authority (ASA) and The Environment Agency commented, “The
need to care for our planet, husband our resources wisely, and sustain
our environment is becoming ever more urgent and important. These
awards help to put that cause at the very heart of our creative
economy. They will help us to aim higher. They will both reward and
encourage best practice; and as a result I give them the warmest of
possible welcomes.”
The awards set out to illustrate the crucial role that needs to be
played by communications in informing people about green issues,
products and lifestyle choices. It’s evident now there’s an increasing
appetite from business and industry for examples of excellence and best
practice in communicating sustainability and green issues which the
Green Awards showcase.
The Green Awards recognise excellence in 16 categories from Best
Green International Campaign open to global entrants to Best Green
Campaigner for individuals and small groups championing sustainability.
This year, four new categories have been introduced to acknowledge the ever-increasing breadth and depth of green marketing:
• Best Green Public Sector Campaign Award – for the best
communication that has influenced public behaviour, whether through
transforming consumption patterns, recycling, smarter driving or energy
efficiency etc.
• Best Green Charity Award – for groundbreaking and engaging
campaigns that raise awareness of environmental issues from social
enterprises, not for profits and NGO’s.
• Best Green Event Award – to recognise sustainability in the
execution of events and evidence of working with the supply chain to
reduce their carbon footprint.
• Best CSR Report Award – for outstanding reports that really
engage readers and communicate sustainability issues in a clear,
transparent and effective way.